The times have changed and the people are switching over to things that work for them and not that have been working for the collective culture. Lab grown diamonds are now mainstream and they have an identical structural and chemical composition as that of a mined diamond. People have no lack of reasons to switch over the traditional overly prices dug up carbon allotrope.
According to Goldman Sachs Global Investment Research, the median age of people getting married has risen from 23 years in 1970 to 30 years in 2010. Millennials in the US are currently the largest population with a purchasing power of $1.68 trillion. Brands have to understand that the traditional behavior and consumption patterns are gone and that they need to focus on the values of millennials which are different from the traditional or elder generations.
Lab grown diamonds can be anywhere 25% to 35% less than the mined diamonds. Lab-grown diamonds can be anywhere from 20-30% less expensive than mined diamonds. So, what exactly does this mean? A bigger diamond for you! Upgradation to a platinum band! Or you can take your lover to a little vacation with that money.
A million diamond diggers in Africa earn less than a dollar a day, causing widespread poverty and community suffering. The Kimberley Process claims to have solved the diamond issues but there are certainly many loopholes in them. In this age and day where all lives matter, millennials certainly would not choose to possess something that has such history.
3. The Mode of Shopping
People are done with pushy salesmen, that can’t seem to be less on the nose when it comes to selling a product. People can find more options online, can compare the prices and get things shipped directly to their houses in a matter of time. Lab Created diamonds are easily available for online purchase than mined diamonds relatively.
“Diamond mining can impact ocean life through increased ship traffic, noise, light, and pollution, and is just one of many activities degrading the marine environment.” Kirsten Thompson from CNN reports. In other words, lab-made diamonds consume a lot of less energy than mined diamonds and are thus highly beneficial to the environment.
Lab-created diamonds and gemstones ensure to the buyer that a jeweller is capable of providing full information about a stone from starting to finish. There are only a very few other ways for a jeweller to be completely certain that a stone is truly conflict-free, having the same constituent as mined diamonds, created under fair working conditions, and as environmentally friendly as possible. LGD Trade, New York provides a platform for both the buyer and the seller looking for the best of synthetic Lab Grown Diamonds (LGD) online.